BASED IN MILAN, JUAN PALOMINO IS A WOMENSWEAR LABEL REDEFINING FEMININITY WITH AVANT-GARDE SILHOUETTES, EXPERIMENTAL MATERIALS, AND A REBELLIOUS ATTITUDE. FOUNDED IN 2023 WITH THE CREATIVE DIRECTION BY JUAN PALOMINO AND ANA FLÁVIA MAGALHÃES, THE BRAND BLENDS THE GOLDEN AGE OF COUTURE WITH BOLD, MODERN DESIGN, CREATING PIECES FOR THE INDEPENDENT, CONFIDENT WOMAN WHO COMMANDS ATTENTION.

GUIDED BY THE MANTRA “SAFE TO MISBEHAVE” JUAN PALOMINO CELEBRATES DUALITY—SHARP YET SOFT, SEDUCTIVE YET DEFIANT. ITS DESIGNS ENVELOP THE BODY IN BOLD SILHOUETTES, ENCOURAGING FREEDOM OF EXPRESSION AND THE CONFIDENCE TO MISBEHAVE.

EVERY COLLECTION TELLS A STORY OF TRANSFORMATION, EMBRACING REFINED CHAOS AND A “PERFECTLY ALMOST-WRONG” AESTHETIC. FOR WOMEN WHO SEE DRESSING AS AN ACT OF STORYTELLING, JUAN PALOMINO OFFERS A POWERFUL, SEDUCTIVE EDGE TO MODERN FEMININITY.

BORN IN FLAMES, DRIVEN BY MESS, MADE TO BE SEEN.